It's the Heuliez Macarena, product of French coachbuilding specialist Heuliez. The open-top version of the 407 midsize sedan has a retractable hardtop, like Peugeot's 206 and 307 cabrios.
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The Macarena's roof mechanism folds away in around half a minute. And Heuliez has made novel use of the need to add a stiffening beam behind the front seats by incorporating LCD screens for the rear passengers into the crossmember.
Heuliez is one of a number of companies that can build complete niche models for automakers. Its main customer is PSA, but it looks like it's out to widen the net, so you'll probably hear that name again.
Source: © edmunds.com