After the brand-building ingenuity of the GTi Fast promotion, where GTi buyers received a talking plastic 'head' that encouraged them to drive for fun, VW now has the 'V-dubs rock' campaign.It's perfectly simple: buy a Golf (they call it a Rabbit for some reason), a GTi, Beetle or Jetta and you get a free FirstAct electric guitar.
The guitar plugs into the car's sound system, so you have your very own stadium rock speaker system.
If you've never played the axe before, VW even provides handy online lessons from Dweezil Zappa, son of the legendary Frank Zappa. Check out www.v-dubsrock.com.
There's also a battle of the bands competition where you compete to be a Rock God - and the first prize is a one-off guitar signed and tuned by Slash from Guns 'n' Roses.
© Source: original article on topgear
