Sales increased during the first six months from 655 to 952 vehicles, 45% more than in the same period last year. This increase is due to a number of factors, including the market introduction of the new Gallardo Spyder, the strengthening of the dealer network and increased international clientele."Lamborghini is on the right track," stated Stephan Winkelmann, President and CEO of
Automobiles Lamborghini. "The investments the company has made, its market presence, and the commitment of its partners are the keys to this success. We are sure we will reach another sales record at the end of 2006, again strengthening our worldwide brand awareness".
Since Spring 2006 another model has been added to the Lamborghini range: the convertible Gallardo Spyder, which has proved a huge success in terms of sales and with full order books for the next 12 months.
The same level of success has been achieved by the new Murcielago LP640 presented in Geneva this year. The waiting time for this vehicle currently stands at 12 months. Automobiles Lamborghini has the potential to achieve sales records in all major continental markets.
A substantial increase of 68% has been achieved in the USA where the House of the Raging Bull sold 422 super cars, as opposed to 251 units during the same period last year.
In Europe deliveries increased by 29.3% to 335 vehicles (259 in 2005). In the major markets, deliveries have also increased: Great Britain (+ 41.4%), Italy (+ 32.6%), Germany (+ 10.3%).
Another important contribution to the expansion of Automobiles Lamborghini is its development in new markets, such as Asia and Eastern Europe. In 2006 The House of the Raging Bull inaugurated new showrooms in India and Russia, which followed the opening in China in 2004. The Lamborghini dealer network increased during the first half of 2006 from 65 to 88 dealers all over the world.
"The increased awareness of our brand through a growing dealer network makes the Lamborghini image more visible to our customers, who are evermore expectant, and who today enjoy the possibility of personally experiencing our new models with relative logistical ease. At the end of 2006 our sales network will have grown to include 100 dealers," concluded Winkelmann.
Lamborghini anticipates a very positive forecast for 2006. The deliveries in 2005 (1,600 cars) and the turnover of 243 million euros can, from today’s stand-point, be superseded.
© Source: original article on fourtitude.com
